题目内容

造成客户关系在稳定期不能持久保持的可能原因主要有两种：一是供应商持续增值的创新能力不够，二是（）

A. 客户认为关系中获得的收益不对等
B. 供应商提供的价值没有达到客户的预期
C. 供应商认为客户没有多大的价值
D. 客户发现更好的可替代供应商

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价值链理论认为，竞争者的（）是竞争优势的关键来源。

A. 产品和品牌的创新能力
B. 价值链之间的差异
C. 与供应商的议价能力
D. 与竞争者的生产能力

构成或影响终生价值的因素不包括（）

A. 客户购买的频率
B. 客户购买的时间长短
C. 适当的贴现率
D. 客户的资产价值

根据一个客户的当前价值和潜在价值就可以在客户价值矩阵中定位客户。可以把顾客分为苛刻的客户、犹豫不决的客户、节俭的客户和（）

A. 久经世故的客户
B. 价值超大的客户
C. 成长快速的客户
D. 关系进步缓慢的客户

Task 5 （in no more than three words)Dear Ms. Phillips:I am writing to apply for the position you advertised on Monster.com for a quality controlmanager. As you will see in my résumé, I have the experience to fill this position.For the past ten years, I have been working in the information technology department atHopewell Industries where I have been a software developer,project manager,and manager ofQC Testing. My experience has ranged from managing teams of programmers to creating testplans, running tests, and managing testers.Recently,Hopewell Industries decided to outsource(外包）the IT function to IBM. While Iam sad to leave the company, I am looking forward to a new assignment with fresh faces and newprojects.I have heard about APS Software in various trade journals and would be very interested inbecoming part of your team. APS is well known for quality products, and I am excited about thepossibility of becoming a part of your success story.I hope you'll give me an opportunity to discuss my qualifications and experience. I can bereached at(214) 555-5555 after 6 p.m.Thank you very much for your consideration for this position.Sincerely yours,Alice GrassleyEncl.:résumé56. What is the position Alice Grassley applies for?The position of a___________