题目内容
Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases.
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For a magazine, subscription renewal rate is a good measure of retention.
A company should try to retain a customer only as long as the cost to discourage defection is lower than the lost profit.
The marketing funnel identifies the profitability of consumers at each stage in the decision process.
Focusing disproportionate effort on high-profit customers will lead to lower customer profitability for those customers.
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