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U4R4 P1: Therefore, any manager or business person should understand the need for cultural awareness and sensitivity before deciding to go global.因此，任何管理者或商人在决定拓展全球业务前，都应了解文化意识和敏感度的需求。U4R4 P3:If these people are not cross-culturally aware then misunderstandings, offence and a breakdown in communication can occur.如果人们没有跨文化意识，那么就可能产生误解、冒犯、沟通失败。Culture is a complex concept, it is important to , (理解对于文化意识和文化敏感的这种需求)，because . (在交流中会发生误解、冒犯、交流失败等情况)

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U4R4 P3:According to communication experts, it is crucial for today's business personnel to understand the impact of cross-cultural differences on business, trade and internal company organization.据通信专家称，当今商业人士很有必要了解跨文化差异对业务、贸易和企业内部架构的影响。The need for greater cross-cultural awareness is heightened in our global economies.在全球经济的大环境中，提高跨文化意识的需求日益增大。With the development of economy, (在全球经济中，跨文化交际意识需求在增加), so our staff should also (理解跨文化差异对贸易的影响) to achieve a greater goal.

试列举出课堂上已讲解的，但书本上未介绍的至少五种新营销观念。（书本已介绍五种：生产观念、产品观念、推销观念、市场营销观念、社会市场营销观念）

请简述市场营销的八大基本原则是什么？

请写出比较有代表性的五种市场营销组合。