题目内容

The ________ department furnishes information on customer characteristics, sales transactions, and website visits.

A. customer service
B. sales
C. accounting
D. marketing

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Promotional mix includes activities like:

A. public relations
B. advertising.
C. sales promotion
D. personal selling

Examples of areas typically considered as strengths and weaknesses include:

A. Human resources
B. Access to natural resources
C. Physical resources
D. Financial resources

McCarthy's theory is the only one adopted in describing marketing mix.

A. 对
B. 错

A product is a need for a problem.

A. 对
B. 错