题目内容

________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

A. Personal selling
B. Direct marketing
C. Sales promotion
D. Interactive marketing
E. Public relations

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________ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.

A. Personal selling
B. Sales promotion
C. Word-of-mouth marketing
D. Public relations
E. Advertising

下列对“悲伤”的识别要点中的形态描述错误的是哪一项?()

A. 眉头皱上扬
B. 闭眼
C. 咧嘴
D. 眼角放平

Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?

A. advertising
B. sales promotion
C. word-of-mouth marketing
D. public relations
E. personal selling

Which of the following is an example of an advertising platform?

A. posters and leaflets
B. company magazines
C. fairs and trade shows
D. sales presentations
E. continuity programs

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