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Find the words and phrases in Paragraph 3 with the following meanings.1. trade fairs and shows ______2. promotional price reductions _3. featuring a product in a film or TV program _____4. publicity material delivered to homes _5. communicating with the press _6. selling to customers over the phone _____________

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Look at the examples of verb + noun collocations from the text and then complete the collocations below with the following verbs and nouns.1. to target a(n) ______2. to _ a new campaign3. to _an advertisement in the press4. to __a sports event5. to project a(n) _6. to endorse a(n) 7. to ____ a commercial

Complete the paragraph with the appropriate form of the collocations in Task 2.Signing a celebrity and using their star status to 1 ___________ is one of the standard advertising techniques. Tag Heuer, the watchmaker which 2 _ a number of _ , once had Tiger Woods under contract. Nicole Kidman has 3 _______ for Chanel No. 5, which has been shown around the world. But choosing the celebrity who will 4 exactly the right _ is not always so easy, as several companies have found out. What happens when a company is about to 5 _ a new featuring a celebrity and it suddenly finds out that he or she is accused of a criminal offence? While there is no doubt that most celebrity endorsements do increase sales, more and more advertisers are turning to other, less risky ways of 6 the ______ that they want to reach.

Complete the table with the correct form of the words.

Translate the following sentences from the text into Chinese.1. It was Lord Leverhulme, the British soap pioneer, who is said to have complained that he knew half of his advertising budget was wasted, but didn’t know which half.