题目内容

Complete the paragraph with the appropriate form of the collocations in Task 2.Signing a celebrity and using their star status to 1 ___________ is one of the standard advertising techniques. Tag Heuer, the watchmaker which 2 _ a number of _ , once had Tiger Woods under contract. Nicole Kidman has 3 _______ for Chanel No. 5, which has been shown around the world. But choosing the celebrity who will 4 exactly the right _ is not always so easy, as several companies have found out. What happens when a company is about to 5 _ a new featuring a celebrity and it suddenly finds out that he or she is accused of a criminal offence? While there is no doubt that most celebrity endorsements do increase sales, more and more advertisers are turning to other, less risky ways of 6 the ______ that they want to reach.

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Complete the table with the correct form of the words.

Translate the following sentences from the text into Chinese.1. It was Lord Leverhulme, the British soap pioneer, who is said to have complained that he knew half of his advertising budget was wasted, but didn’t know which half.

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3. They range from public relations to direct mail and include consumer promotions (such as special offers), in-store displays, business-to-business promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements and more.