题目内容

In___, companies put their purchasing requests online and invite suppliers to bid for the business（）

A. reverse auctions
B. online trading exchanges
C. extranet link with suppliers
D. company buying sites

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Consumers may obtain information from many sources, including（）

A. personal sources
B. commercial sources
C. public sources
D. experiential sources

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Many companies have even appointed chief listening officers （CLO） to_online customer conversations and pass along key insights to marketing decision makers（）

A. collect
B. evaluate
C. sift through
D. review

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Marketing researchers should be able to perform___ and find out the stories behind the data, and provide clear answers to practical questions based on the insights gained（）

A. data collection
B. data mining
C. data analysis
D. data processing

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Useful opportunities can come from such things as（）

A. changes in technology and markets on both a broad and narrow scale
B. changes in government policies related to your field
C. changes in social patterns
D. lifestyle changes

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In___, companies put their purchasing requests online and invite suppliers to bid for the business（）

A. reverse auctions B. online trading exchanges C. extranet link with suppliers D. company buying sites

Consumers may obtain information from many sources, including（）

Many companies have even appointed chief listening officers （CLO） to_online customer conversations and pass along key insights to marketing decision makers（）

Marketing researchers should be able to perform___ and find out the stories behind the data, and provide clear answers to practical questions based on the insights gained（）

Useful opportunities can come from such things as（）

A. reverse auctions
B. online trading exchanges
C. extranet link with suppliers
D. company buying sites