The airline and hospitality industries use ________, by which they offer discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires.
A. special-customer pricing
B. yield pricing
C. cash rebates
D. location pricing
E. customer-segment pricing
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________ refers to selling below cost with the intention of destroying competition.
A. Bid rigging
B. Loss-leader pricing
C. Predatory pricing
D. Price discrimination
E. Price penetration
Price is one of the two elements of the marketing mix that produces revenue.
A. 对
B. 错
Traditionally, price was never a major determinant of buyer choice.
A. 对
B. 错
Today, consumers are price takers and accept prices at face value or as given.
A. 对
B. 错