题目内容
Traditionally, price was never a major determinant of buyer choice.
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Today, consumers are price takers and accept prices at face value or as given.
When examining products, consumers compare an observed price to an internal reference price they remember or an external frame of reference.
Many consumers use price as an indicator of quality and value.
Companies strive to maximize their current profits if they are plagued with overcapacity, intense competition, or changing consumer wants.
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