题目内容
When examining products, consumers compare an observed price to an internal reference price they remember or an external frame of reference.
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Many consumers use price as an indicator of quality and value.
Companies strive to maximize their current profits if they are plagued with overcapacity, intense competition, or changing consumer wants.
When Sony introduced the first high-definition television to the Japanese market in 1990, it was priced at $43,000, which is an example of partial-cost recovery pricing.
If firms wish to maximize their market share, they should opt for(选择) market-skimming pricing.
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