Price is one of the two elements of the marketing mix that produces revenue.
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Traditionally, price was never a major determinant of buyer choice.
A. 对
B. 错
Today, consumers are price takers and accept prices at face value or as given.
A. 对
B. 错
When examining products, consumers compare an observed price to an internal reference price they remember or an external frame of reference.
A. 对
B. 错
Many consumers use price as an indicator of quality and value.
A. 对
B. 错