Which aspect of persuasion are you focusing on when you provide evidence to back up a claim?
Argument
B. Credibility
C. Emotional Appeal
D. Psychological reactance
查看答案
A direct request pattern is MOST appropriate when
A. you expect quick agreement.
B. the audience’s initial reaction is negative
C. the audience feels strongly about the subject.
D. you can show that he audience benefits directly from doing as you ask.
Which of the following is LEAST likely to counter the objection of a reluctant reader?
A. Specify how much time or money is required.
B. Show the sacrifice is necessary to achieve a more important goal to which the reader is committed
C. Ignore the rejection
D. Turn the disadvantage into an opportunity
Which of the following is NOT a question you need to answer to choose a persuasive strategy?
A. What do you want people to do?
B. What led you to make this request?
C. How strong a case can you make?
D. What kind of persuasion does your organization value?
Consumers often can be motivated by emotional appeal but logic alone guides business decisions.
A. 对
B. 错
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