题目内容

When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________ process.

A. market-sensing
B. customer acquisition
C. customer relationship management
D. fulfillment management
E. new-offering realization

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The first phase of the value creation and delivery sequence is ________ the value that represents the "homework" marketing must do before any product exists.

A. choosing
B. providing
C. communicating
D. considering
E. acquiring

The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.

A. developing
B. positioning
C. communicating
D. reversing
E. researching

14.大手术后病人宜采用的饮食是

A. 高热量、低脂肪
B. 高热量、低蛋白
C. 高蛋白、高维生素
D. 高脂肪、高蛋白
E. 低脂肪、低蛋白

Angelo made the decision to outsource the software components of his consulting company so he could focus on the company's ________, which are sources of competitive advantage, make a contribution to perceived customer benefits, have application in a wide variety of markets, and are difficult to imitate.

A. core competencies
B. infrastructure
C. market-sensing processes
D. fulfillment management processes
E. outbound logistics

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