题目内容

When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing.

A. product-form
B. loss-leader
C. special event
D. channel
E. location

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The prices of tickets to the opera vary depending on where the person would like to be seated — in the gallery or in the stalls. This is an example of ________ pricing.

A. channel
B. time
C. image
D. product-form
E. location

The airline and hospitality industries use ________, by which they offer discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires.

A. special-customer pricing
B. yield pricing
C. cash rebates
D. location pricing
E. customer-segment pricing

________ refers to selling below cost with the intention of destroying competition.

A. Bid rigging
B. Loss-leader pricing
C. Predatory pricing
D. Price discrimination
E. Price penetration

Price is one of the two elements of the marketing mix that produces revenue.

A. 对
B. 错

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