题目内容

________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.

A. Perceived-value
B. Value
C. Going-rate
D. Auction-type
E. Markup

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The key to perceived-value pricing is to ________.

A. reengineer the company's operations
B. deliver more unique value than competitors
C. adopt subtle marketing tactics compared to competitors
D. deliver more value but at a lower cost
E. invest heavily in advertising in order to convey superior value

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________ pricing is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality.

A. Value
B. Going-rate
C. Auction-type
D. Markup
E. Perceived-value

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Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy.

A. auction-type
B. target-plus
C. everyday low
D. high-low
E. going-rate

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Everyday low pricing is most suitable if ________.

A. consumers are willing to perform activities such as clip coupons to avail of discounts
B. consumers tend to associate price with quality
C. customers are insensitive to changes in price
D. the cost of conducting frequent sales and promotions is high
E. consumers have sufficient time to find the best prices

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________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.

A. Perceived-value B. Value C. Going-rate D. Auction-type E. Markup

The key to perceived-value pricing is to ________.

________ pricing is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality.

Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy.

Everyday low pricing is most suitable if ________.

A. Perceived-value
B. Value
C. Going-rate
D. Auction-type
E. Markup