题目内容

Johnson: How do you do! Mr. Zhao. From the catalogue you sent us, we know your company is making (1) _____________________, is it right?Mr. Zhao: Exactly. We are making new Polar Bear Warm Shirts Series, including (2) ______________________ ________________.Johnson: Are there any differences from the old series?Mr. Zhao: Yes, the differences are that these are for winter’s wear. They are different from the summer ones (3) _______ we put in a thin cotton linen liner in these series.Johnson: That’s a nice idea. But do they wear comfortably?Mr. Zhao: Sure. With fine work, even stitches, marvelous cloth, and evenly distributed cotton liner, they wear (4) __________________ the summer ones.Johnson: Lined up with cotton liner, that’s an interesting one. This would be more interesting to our customers. Can I place a trial order?Mr. Zhao: If you place a substantial order, we can offer you (5) _________________.Johnson: I want to make it 900. That’s 300 for the kids’ series and 600 for the men’s series.Mr. Zhao: Then we can offer you a 3% commission, and I hope that we can (6) ________________in business.Johnson: Thank you.

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下列哪项是风险型决策方法()

A. 小中取大法(悲观准则)
B. 大中取小法(乐观准则)
C. 最小最大后悔值法(遗憾准则)
D. 决策树法

Advertising intends to _______.

A. inform customers about the existence of products and services
B. inform customers about benefits of products and services
C. persuade customers to buy products and services
D. all of them

The best form of advertising is _______.

A. word-of-mouth advertising
B. paid advertising
C. institutional advertising
D. prestige advertising

Large companies tend to _______ to advertise their products.

A. set up their own advertising departments
B. write their own advertisements
C. buy media space themselves
D. use the services of large advertising agencies

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