购进材料时,如果借记“在途物资”账户,可能贷记“( )”账户。
A. 银行存款
B. 预付账款
C. 预收账款
D. 应付账款
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Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose promotional messages consistently portray it as being reliable, intelligent, and successful.
A. sincerity
B. excitement
C. competence
D. sophistication
E. ruggedness
购入材料时的增值税应计入材料成本。
A. 对
B. 错
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?
A. sincerity
B. intelligence
C. imagination
D. sophistication
E. ruggedness
“预付账款”账户的期末余额=期初余额+本期贷方发生额-本期借方发生额。
A. 对
B. 错