题目内容

Customer profiles will give you answers to the following questions:

A. What kind of people are your customers?
B. Are they local residents or people who are only passing through your area?
C. Are they professional people or ordinary working people?
D. Are they Children or adults?

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()each consist of several smaller accounts that break down the specifics of a company's finances.

Assets
B. liabilities
C. shareholders' equity
D. salary

Long-term liabilities can include:

A. Long-term debt
B. Pension fund liability
C. Deferred tax liability
D. Salary

Companies can generally use three criteria to identify different market segments:

A. Homogeneity, or common needs within a segment
B. Distinction, or being unique from other groups
C. Reaction, or a similar response to the market

Companies can segment markets in several ways:

A. Geographically by region or area
B. Demographically by age, gender, family size, income, or life cycle
C. Psychographically by social class, lifestyle, or personality
D. Behaviorally by benefit, use, or response

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