题目内容

下列各账户中,只需反映金额指标的有( )。

A. 应付职工薪酬总账
B. 原材料明细账
C. 库存商品明细账
D. 应收账款总账

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车间管理人员的薪酬属于直接人工费。

A. 对
B. 错

销售过程是制造企业资金循环的最后一个阶段。

A. 对
B. 错

________ refers to the means by which firms attempt to inform, persuade, and remind consumers — directly or indirectly — about the products and brands they sell.

A. Human resource development
B. Marketing communications
C. Financial management
D. Operations management
E. Planning

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?

A. advertising
B. personal selling
C. sales promotion
D. direct marketing
E. public relations

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