题目内容
________ refers to the means by which firms attempt to inform, persuade, and remind consumers — directly or indirectly — about the products and brands they sell.
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Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?
Tracy works for a cellular phone company that offers trade-in allowances toward the upgrade of new phones, which is an example of ________.
Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
Which of the following is an example of a business and sales force promotion?
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