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In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.

A. experience
B. service
C. event
D. organization
E. good

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________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

A. Marketing
B. Knowledge
C. Operations
D. Strategic
E. Distribution

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________ goods constitute the bulk of most countries' production and marketing efforts.

A. Durable
B. Impulse
C. Physical
D. Luxury
E. Intangible

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The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.

A. event
B. property
C. service
D. place
E. idea

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Which of the following is true of business markets?

A. Buyers are usually not skilled at comparing competitive product offerings.
Buyers have limited purchasing power.
C. Property rights, language, culture, and local laws are the most important concerns.
D. Products sold in such markets are usually highly standardized.
E. Business buyers purchase goods to make or resell a product to others at a profit.

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In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.

A. experience B. service C. event D. organization E. good

________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

________ goods constitute the bulk of most countries' production and marketing efforts.

The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.

Which of the following is true of business markets?

A. experience
B. service
C. event
D. organization
E. good