Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web sites as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we'll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed.
Notes:
on a whim 心血来潮
surf v. 冲浪
in theory 在理论上,顺理成章
hosting 访问率高的
call... into question质疑,对...... 提出疑问
It can be learned from the first paragraph that Internet advertising
A. has taken the place of more traditional methods of advertising.
B. is one of the most effective ways to make profits on the web.
C. is paralleling advertising methods in traditional business settings.
D. seeks to tempt customers through impulse shopping methods.
(英语类学生必做)
Have you ever seen a movie in which a building was burned down or a bridge was 【61】 ? Have you seen a film in which a train crashed or a ship sank 【62】 the ocean? If so, you 【63】 how these things could happen without 【64】 the people in the film.
The person 【65】 knows the answer is the " special-effect" person. He has one of the most important jobs in the film 【66】
In a 【67】 for one movie there was a big glass bowl filled 【68】 water in which small fish were swimming. The director of the movie wanted the fish to stop swimming suddenly 【69】 they seemed to stare at an actor. Then the director wanted the fish to stop 【70】 and swim away. But fish can't be ordered to do anything. It was quite a 【71】
The special-effect person thought 【72】 this problem for a long time. The 【73】 was an idea for controlling the fish with a 【74】 use of electricity. First, he applied electricity 【75】 the fish bowl, causing the fish to be absolutely still. Then he rapidly reduced the 【76】 of electricity, allowing the fish to swim away. 【77】 he got the humorous effect that the director wanted.
【78】 special effects require training, skill, and experience. It also adds a great deal 【79】 the expense of producing the film. It helps explain 【80】 so many movies are expensive to make.
(86)
A. destroyed
B. collapsed
C. jammed
D. decreased
The author loses so many things because______.
A. the things can really get up and walk
B. other people never lose anything
C. he doesn't have special cupboards for tools
D. he can not organize himself well