题目内容
One of the ways a company like Caterpillar could increase the customer-perceived value of an offer, relative to a competitor like Komatsu, is to increase the total customer benefit by improving psychological benefits of its product, services, people, and/or image.
查看答案
搜索结果不匹配？点我反馈
更多问题
Total customer cost consists of only the non-monetary costs in evaluating, obtaining, using, and disposing of the given market offering.
A seller who is at a disadvantage has two alternatives: decrease total customer benefit or increase total customer cost.
Loyalty is a person's feelings of pleasure or disappointment that result from comparing a product's perceived performance to expectations.
Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.
微信支付 
支付宝支付