A meaningful mission statement should address topics such as the organization's
A. form of ownership and methods of financing.
B. self-concept and company philosophy.
C. advertising strategy and distribution plan.
D. tactical plans and contingency plans.
________ are broad, long-term accomplishments an organization wants to achieve.
A. Goals
B. Objectives
C. Directives
D. Agendas
A ________ analysis is used to help companies evaluate their internal strengths and weaknesses, and develop an awareness of external threats and opportunities.
A. WISH
B. SWAMP
C. ASSET
D. SWOT
________ planning determines the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals.
A. Strategic
B. Contingency
Central
D. Tactical