题目内容

管理内部营销沟通，企业可以采取的形式包括_________。

A. 向下沟通
B. 向上沟通
C. 水平沟通
D. 组建跨职能团队

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服务沟通的作用之一在于向顾客提供服务产品的相关信息。

A. 对
B. 错

为了吸引顾客，企业可以在营销沟通中做出超越实际能力的承诺。

A. 对
B. 错

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A. 对
B. 错