题目内容

Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. These are examples of customer ________.

A. lifetime value
B. perceived value
C. value analysis
D. profitability analysis
E. touch points

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既能止咳化痰、又能润肠通便的药物是

A. 苏子
B. 苦杏仁
C. 桔梗
D. 罗汉果
E. 百部

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Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________.

A. reducing the rate of customer defection
B. increasing the longevity of the customer relationship
C. enhancing the growth potential of each customer through cross-selling
D. making low-profit customers more profitable
E. terminating low-profit customers

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下列药物中，善治痰热证的药物是

A. 竹茹
B. 浙贝母
C. 瓜蒌
D. 胆南星
E. 禹白附

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LifeTime Insurance screens its customers and tries to get unprofitable customers to buy services from competitors. This is an example of ________.

A. trying to increase the retention rate for low-profit customers
B. terminating the relationship with low-profit customers
C. enhancing the growth potential of each customer through up-selling
D. increasing the longevity of the customer relationship
E. reducing the rate of customer defection

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A. lifetime value B. perceived value C. value analysis D. profitability analysis E. touch points

既能止咳化痰、又能润肠通便的药物是

Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________.

下列药物中，善治痰热证的药物是

LifeTime Insurance screens its customers and tries to get unprofitable customers to buy services from competitors. This is an example of ________.

A. lifetime value
B. perceived value
C. value analysis
D. profitability analysis
E. touch points