题目内容

Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?

A. points-of-inflection
B. points-of-difference
C. points-of-parity
D. points-of-value
E. points-of-presence

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Points-of-________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands.

A. parity
B. difference
C. inflection
D. presence
E. divergence

The three criteria that determine whether a brand association can truly function as a point-of-difference include desirability, ________, and differentiability.

A. discrimination
B. customerization
C. implementation
D. deliverability
E. demand

数理统计学的奠基人是（）

A. 威廉·配第
B. 阿亨瓦尔
C. 凯特勒
D. 恩格尔

Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?

A. deliverability
B. authenticity
C. desirability
D. differentiability
E. feasibility