题目内容
A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?
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A(n) ________ puts people into a frame of mind, such as liking or disliking an object, moving toward or away from it.
The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.
If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set.
________ risk occurs if the product fails to perform up to expectations.
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