题目内容
The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.
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If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set.
________ risk occurs if the product fails to perform up to expectations.
Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision: one is unanticipated situational factors; what is the other factor?
________ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.
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