The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.
A. absolute
B. differential
C. intensity
D. relative
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A stage in the perception process is ________.
A. exposure
B. attention
C. interpretation
D. all of the above
________ refers to the meanings we assign to sensory stimuli.
A. Contrast
B. Perception
C. Interpretation
D. Cues
The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.
A. positioning strategy
B. gestalt psychology
C. sensory signature
D. priming strategy
A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.
A. 对
B. 错