A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.
查看答案
Haptic refers to a consumer's sense of sight.
A. 对
B. 错
Perception refers to the immediate response of our sensory receptors to basic stimuli.
A. 对
B. 错
Rules of conduct that guide actions in the marketplace are called ________.
A. social obligation
B. social responsibility
C. business ethics
D. social awareness
The importance people attach to worldly possessions is called ________.
A. ego products
B. materialism
C. needs
D. wants