题目内容

A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.

A. 对
B. 错

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Haptic refers to a consumer's sense of sight.

A. 对
B. 错

Perception refers to the immediate response of our sensory receptors to basic stimuli.

A. 对
B. 错

Rules of conduct that guide actions in the marketplace are called ________.

A. social obligation
B. social responsibility
C. business ethics
D. social awareness

The importance people attach to worldly possessions is called ________.

A. ego products
B. materialism
C. needs
D. wants

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