题目内容
The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.
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A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.
Haptic refers to a consumer's sense of sight.
Perception refers to the immediate response of our sensory receptors to basic stimuli.
Rules of conduct that guide actions in the marketplace are called ________.
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