A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits.
A. aesthetic
B. informational
C. bandwagon
D. emotional
E. transformational
查看答案
Which of the following ads depict a transformational appeal?
A. Thompson Water Seal can withstand intense rain, snow, and heat.
B. DIRECTV offers better HD options than cable or other satellite operators.
C. NBA phenomenon LeBron James pitching Nike, Sprite, and McDonald's.
D. Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
Excedrin stops the toughest headache pain.
Which of the following ads depict an informational appeal?
A. Thompson Water Seal can withstand intense rain, snow, and heat.
B. The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
C. VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
D. Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
E. KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."
Which of the following is a form of mass communications channel?
A. interactive marketing
B. personal selling
C. public relations
D. word-of-mouth marketing
E. sales presentations
Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things.
A. 对
B. 错
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