Which of the following ads depict an informational appeal?
A. Thompson Water Seal can withstand intense rain, snow, and heat.
B. The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
C. VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
D. Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
E. KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."
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Which of the following is a form of mass communications channel?
A. interactive marketing
B. personal selling
C. public relations
D. word-of-mouth marketing
E. sales presentations
Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things.
A. 对
B. 错
Advertising allows the buyer to receive and compare the messages of various competitors.
A. 对
B. 错
In general, personal selling is used more with complex, expensive, and risky goods and in markets with fewer and larger sellers.
A. 对
B. 错