题目内容
Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things.
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Advertising allows the buyer to receive and compare the messages of various competitors.
In general, personal selling is used more with complex, expensive, and risky goods and in markets with fewer and larger sellers.
Advertising and publicity play the most important roles in the conviction stage of buyer readiness.
In the growth stage of a product's life cycle, demand has its own momentum through word of mouth and interactive marketing.
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