When consumers evaluate the risks associated with a purchase, only real risks with a high likelihood of occurrence should be considered.
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What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.
People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly describe these processes.
柴胡治疗伤寒邪在少阳,常配__________。菊花治疗风热感冒,或温病初起、温邪犯肺,每与性能功用相似的__________相须为用。
List and briefly define Maslow's Hierarchy of Needs.