Which of the following statements is true of marketing plans?
A. They can be independently developed without worrying about other functional areas.
B. They provide direction and focus for a brand, product, or company.
C. They are usually profit-oriented.
D. They are of limited use to nonprofit organizations.
E. They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.
查看答案
The traditional view of marketing is that the firm makes something and then sells it.
A. 对
B. 错
Marketing goods that are currently in short supply would require significant marketing talent.
A. 对
B. 错
The traditional view of marketing works best in economies with many different types of people, each with individual wants, perceptions, preferences, and buying criteria.
A. 对
B. 错
The customer relationship management process involves all the activities related to receiving and approving orders, shipping the goods on time, and collecting payment.
A. 对
B. 错