题目内容

Which of the following statements is true of marketing plans?

A. They can be independently developed without worrying about other functional areas.
B. They provide direction and focus for a brand, product, or company.
C. They are usually profit-oriented.
D. They are of limited use to nonprofit organizations.
E. They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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The traditional view of marketing is that the firm makes something and then sells it.

A. 对
B. 错

Marketing goods that are currently in short supply would require significant marketing talent.

A. 对
B. 错

The traditional view of marketing works best in economies with many different types of people, each with individual wants, perceptions, preferences, and buying criteria.

A. 对
B. 错

The customer relationship management process involves all the activities related to receiving and approving orders, shipping the goods on time, and collecting payment.

A. 对
B. 错

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