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________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business.

A. Integrated
B. Demand-based
C. Direct
D. Relationship
E. Internal

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Which of the following is most consistent with the integrated marketing approach?

A good product will sell itself.
B. If left alone, consumers are inclined to purchase only inexpensive products.
C. All communication to consumers must deliver a consistent message irrespective of the medium.
D. In order to succeed, the main focus should be on having an efficient production process in place.
E. Online marketing is less important than traditional marketing efforts.

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Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management?

A. relationship marketing
B. integrated marketing
C. internal marketing
D. network marketing
E. performance marketing

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Financial accountability and social responsibility marketing are elements of ________ marketing.

A. performance
B. relationship
C. internal
D. social
E. mass

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Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A. variable assets
B. value propositions
C. intangible assets
D. market offerings
E. industry convergence

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________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business.

A. Integrated B. Demand-based C. Direct D. Relationship E. Internal

Which of the following is most consistent with the integrated marketing approach?

Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management?

Financial accountability and social responsibility marketing are elements of ________ marketing.

Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A. Integrated
B. Demand-based
C. Direct
D. Relationship
E. Internal