What activities do you need to perform to play the Zero Game?
A. Identify the greatest cost of your competitors and reduce it to zero
B. Identify the second largest cost for competitors and reduce it to zero
C. Identify the third largest cost of competitors and reduce it to zero
D. If you cannot reduce the costs in a. b. and c. to zero, lower them as much as possible
E. All of the above
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What was the largest costfor retail booksellers that Amazon and Alibaba reduced to zero?
A. Inventory of books, etc.
B. Salaries of retail bookstore employees
C. Rent for retail store
D. Loss of book sales to competitors selling pirated copies
E. Loss of book to shoplifters who steal books without paying for them
What was the second largest costfor retail booksellers that Amazon and Alibaba reduced to zero?
A. Inventory of books, etc.
B. Salaries of retail bookstore employees
C. Rent for retail store
D. Loss of book sales to competitors selling pirated copies
E. Loss of book to shoplifters who steal books without paying for them
What was the third largest costfor retail booksellers that Amazon and Alibaba reduced to zero?
A. Inventory of books, etc.
B. Salaries of retail bookstore employees
C. Rent for retail store
D. Loss of book sales to competitors selling pirated copies
E. Loss of book to shoplifters who steal books without paying for them
(From the Reading, not video) What are the names of companies who have successfully played the Zero Game?
A. IKEA
B. Skype
C. Ryan Air
D. Southwest Airlines
E. All of the above
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