题目内容

When a stimulus comes within the range of someone's sensory receptor, a(n) ________ occurs.

A. just noticeable difference (j.n.d.)
B. retention
C. subliminal suggestion
D. exposure

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The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.

A. absolute
B. differential
C. intensity
D. relative

A stage in the perception process is ________.

A. exposure
B. attention
C. interpretation
D. all of the above

________ refers to the meanings we assign to sensory stimuli.

A. Contrast
B. Perception
C. Interpretation
D. Cues

The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.

A. positioning strategy
B. gestalt psychology
C. sensory signature
D. priming strategy