The value delivery process can be divided into three phases, out of which "choosing the value" implies ________, which is the essence of strategic marketing.
A. segmentation, developing, and delivering
B. targeting, positioning, and communicating
C. targeting, positioning, and delivering
D. segmentation, targeting, and positioning
E. researching, developing, and delivering
When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________ process.
A. market-sensing
B. customer acquisition
C. customer relationship management
D. fulfillment management
E. new-offering realization