题目内容
The value delivery process can be divided into three phases, out of which "choosing the value" implies ________, which is the essence of strategic marketing.
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When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________ process.
The first phase of the value creation and delivery sequence is ________ the value that represents the "homework" marketing must do before any product exists.
The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.
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