超星 - Homework for Ch5

单选题

________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.

A. Consumption
B. Perception
C. Acculturation
D. Assimilation
E. Cognitive dissonance

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单选题

________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

A. Demand
B. Learning
C. Economic
D. Psychological
E. Demographic

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单选题

The associative network memory model views long-term memory as ________.

A. a subliminal perception
B. the interplay of drives
C. a strong internal stimulus impelling action
D. a temporary and limited repository of information
E. a set of nodes and links

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单选题

Maria considers buying a car for herself, after she notices the advantages experienced by her best friend from his new car. Which of the following forms of stimulus has activated Maria's problem recognition process?

A. external stimuli
B. internal stimuli
C. peer stimuli
D. secondary stimuli
E. marketing induced stimuli

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单选题

A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?

A. personal
B. public
C. experiential
D. commercial
E. under-the-radar

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