Maria considers buying a car for herself, after she notices the advantages experienced by her best friend from his new car. Which of the following forms of stimulus has activated Maria's problem recognition process?
A. external stimuli
B. internal stimuli
C. peer stimuli
D. secondary stimuli
E. marketing induced stimuli
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A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?
A. personal
B. public
C. experiential
D. commercial
E. under-the-radar
A(n) ________ puts people into a frame of mind, such as liking or disliking an object, moving toward or away from it.
A. attitude
B. belief
C. feeling
D. position
E. stance
The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.
A. needs
B. wants
C. desires
D. brand beliefs
E. consuming attitudes
If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set.
A. awareness
B. total
C. consideration
D. choice
E. inept