超星 - Homework for Ch5 - 查题吧

单选题

A(n) ________ puts people into a frame of mind, such as liking or disliking an object, moving toward or away from it.

A. attitude
B. belief
C. feeling
D. position
E. stance

单选题

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.

A. needs
B. wants
C. desires
D. brand beliefs
E. consuming attitudes

单选题

If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set.

A. awareness
B. total
C. consideration
D. choice
E. inept

单选题

________ risk occurs if the product fails to perform up to expectations.

A. Physical
B. Financial
C. Social
D. Psychological
E. Functional

单选题

Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision: one is unanticipated situational factors; what is the other factor?

A. amount of purchasing power
B. attitudes of others
C. short-term memory capabilities
D. ability to return merchandise
E. the self-concept

单选题

________ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.

A. Cost
B. Financial
C. Behavioral
D. Mental
E. Factual

单选题

A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse, I get poor service." Whether this is true or not, it is the consumer's perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.

A. discrimination
B. differentiation
C. availability
D. screening
E. representativeness

判断题

Social class is the fundamental determinant of a person's wants and behavior.

A. 对
B. 错

判断题

An example of a subculture would be a person's geographic region.

A. 对
B. 错

判断题

Groups that have an indirect influence on a person's attitude or behavior can be a part of his or her reference groups.

A. 对
B. 错

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