超星 - Homework for Ch11

单选题

When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________ pricing.

A. value
B. loss-leader
C. special event
D. high-low
E. everyday low

单选题

In ________, the seller charges a separate price to each customer depending on the intensity of his or her demand.

A. second-degree price discrimination
B. third-degree price discrimination
C. psychological discounting
D. special-customer pricing
E. first-degree price discrimination

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单选题

In second-degree price discrimination, the seller charges ________.

A. less to buyers of larger volumes
B. different prices depending on the season, day, or hour
C. a separate price to each customer depending on the intensity of his or her demand
D. different prices for different versions of the same product
E. different prices for the same product depending on the channel through which it is sold

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单选题

In ________, the seller charges different amounts to different classes of buyers.

A. perceived value pricing
B. third-degree price discrimination
C. first-degree price discrimination
D. second-degree price discrimination
E. psychological discounting

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单选题