超星 - Homework for Ch11 - 查题吧

单选题

In ________ pricing, the firm bases its price largely on competitor's prices.

A. going-rate
B. auction-type
C. markup
D. target-return
E. perceived-value

单选题

Which of the following auctions is characterized by one seller and many buyers?

A. Walrasian auctions
B. ascending bid auctions
C. closed auctions
D. sealed-bid auctions
E. reverse auctions

单选题

In which of the following auctions does the auctioneer first announce a high price for a product and then slowly decreases the price until a bidder accepts?

A. a Dutch auction with one buyer and many sellers
B. an English auction with one seller and many buyers
C. an ascending bid auction
D. a sealed-bid auction
E. a Dutch auction with one seller and many buyers

单选题

In a(n) ________, the buyer announces something he or she wants to buy, and potential sellers compete to offer the lowest price.

A. Dutch auction with one buyer and many sellers
B. English auction with one buyer and many sellers
C. English auction with one seller and many buyers
D. sealed-bid auction
E. ascending auction

单选题

________ auctions let would-be suppliers submit only one bid; they cannot know the other bids.

A. Descending bid
B. Sealed-bid
C. English
Dutch
E. Reverse

单选题

In which of the following forms of countertrade do buyers and sellers directly exchange goods, with no money and no third party is involved?

A. buyback arrangements
B. offsets
C. barter
D. sealed bids
E. compensation deals

单选题

A Japanese firm is ready to sell its recent technological innovation to the US government. But it has asked for 80 percent in cash and the rest in mica. The Japanese firm is looking to enter into a(n) ________ with the US government.

A. functional discount
B. compensation deal
C. buyback arrangement
D. offset agreement
E. barter deal

单选题

ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in the local Sri Lankan currency. As per(按照) the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade?

A. descending bid
B. offset
C. barter
D. compensation deal
E. buyback arrangement

单选题

________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and recordkeeping.

A. Consumer promotions
B. Quantity discounts
C. Functional discounts
D. Seasonal discounts
E. Trade-in allowances

单选题

When hotels, motels, and airlines offer discounts in slow selling periods, they are said to be offering ________.

A. trade discounts
B. quantity discounts
C. functional discounts
D. seasonal discounts
E. trade-in allowances

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