单选题

There wasn't much difference between Brazilian and American McDonald's. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald's, carded several messages about how Brazilians could bring McDonald's into their lives. However, it seemed McDonald's Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.<br>Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald's products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald's products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil's consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.<br>Most appropriate to the Brazilian life style. was the suggestion to enjoy McDonald's "on the cook's day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald's has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.<br>Questions:<br>23.Which group of Brazilians are targeted by McDonald's in Brazil?<br>24.Which statement is true about the comparison between McDonald's in United States and Brazil?<br>25.Which of the following is NOT true about Brazilians?<br>26.According to the talk. what is McDonald's supposed to do next?<br>(43)

A. Children and teenagers.
B. City-dwellers of middle class.
C. Blue-collars in firms.
D. Brazil's consuming class.

单选题

Talks and Conversations<br>Directions: In this part of the test, you will hear several short talks and conversations. After each of these, you will hear a few questions. Listen carefully because you will hear the talk or conversation and questions ONLY ONCE, when you hear a question, read the four answer choices and choose the best answer to that question. Then write the letter of the answer you have chosen in the corresponding space in your ANSWER BOOKLET.<br>听力原文:MAN: Yeah, I think the worst food I ever had was in France.<br>WOMAN: Really? That's odd. I thought the French were supposed to be really good cooks.<br>MAN: Yes. that's right. I suppose it's Eke anywhere else though really. You know, some places are good. some are bad. Anyway, this was all our own fault really.<br>WOMAN: Oh, what do you mean?<br>MAN: Well, it was the first time I'd been to France—years ago this was when I was at school. I was in a coach party, actually, with some people—friends of my parents. My father's a teacher you know, and these were all people from the school—they'd hired this coach to take them to Switzerland.<br>WOMAN: A sort of school trip.<br>MAN: That's right. Safety in numbers I think, because most of them had never been abroad before. Anyway, I'd just started learning French at school, and I thought, great, you know, French is real. It's a real place, real people. Anyway we'd crossed the Channel at night and we set off through France and at breakfast time we arrived and the coach driver had arranged for us to stop at this little cafe. We were absolutely exhausted, most of us—well, we'd been up most of the night being sea-sick. (WOMAN: Ugh!) Anyway, there we all were, tired and hungry and then we found out, the great discovery.<br>WOMAN: What was that?<br>MAN: The breakfast the coach driver had ordered was bacon and eggs.<br>WOMAN: Oh fantastic! English tourists, My God! The real English breakfast.<br>MAN: Yes, anyway we didn't know any better—so we had it, and ugh...!<br>WOMAN: What was it like? I think it's pretty disgusting anyway, 1 must say.<br>MAN: Oh, it was incredible. They just got a bowl and put some fat in it, I think. And then they put some bacon in the fat, broke an egg over the top and put the whole lot in the oven for about ten minutes.<br>WOMAN: In the oven? You're joking. You can't cook bacon and eggs in the oven!<br>MAN: Well. they must have done. It was hot, but it wasn't cooked. There was just this egg floating about in gallons of fat and raw bacon. Delicious!<br>WOMAN: Did you actually eat it?<br>MAN: No, nobody did. They all wanted to turn round and go home. You know, back to teabags and fish and chips. You can't blame them really. Anyway, the next night we were all given another foreign specialty.<br>WOMAN: What was that?<br>MAN: Snails—that really finished them off. Lovely holiday that was!<br>Questions:<br>11.Where did the coach patty want to go?<br>12.Why were most tourists exhausted when they arrived in France the next morning?<br>13.What breakfast did the coach driver order for them?<br>14.What does the conversation imply?<br>(31)

A. France.
B. Switzerland.
C. England.
D. Spain.

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