超星 - Unit test 5 - 查题吧

单选题

Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ____ marketing.

A. mass
B. differentiated
C. undifferentiated
D. concentrated

判断题

If a company segmentsa market, it divides it into separate parts, usually in order to more precisely identify the target consumers and improve marketing opportunities. （）

A. 对
B. 错

判断题

Different companies may adopt exactly the same approaches to market segmentation. （）

A. 对
B. 错

判断题

There is not a single company that is capable enough to develop a product that can satisfy all the consumers in this world. （）

A. 对
B. 错

判断题

Consumers can also be grouped according to their psychographic features like lifestyles, personalities, values and attitudes to life. （）

A. 对
B. 错

判断题

A segment of something is one part of it considered separately from the rest. （）

A. 对
B. 错

判断题

A company should only enter segments in which it can create superior customer value and gain advantages over its competitors. （）

A. 对
B. 错

判断题

If the segment consists of buyers with different tastes, like in the case of soft drink, then it is advisable to choose undifferentiated marketing. （）

A. 对
B. 错

判断题

Those consumers with similar needs, behaviours and preferences can be grouped together to form different smaller segments. （）

A. 对
B. 错

多选题

A segment is less attractive, if ____.

A. it has few strong and aggressive competitors
B. it is relatively difficult for new comers to enter
C. it is already packed with many strong and aggressive competitors
D. it is too easy for new comers to enter

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